Most Impressive Reveals of CES 2024

XR Vizion
8 min readJan 12, 2024
XR Vizion on CES 2024

Hello and welcome! The International CES — Consumer Electronics Show (CES) 2024 has once again set the stage for a dazzling array of technological marvels that promise to reshape the way we live, work, and play. In this edition, we dive deep into the innovations showcased at CES 2024 featuring advanced tech like Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) — the cornerstones of the next era of human-machine interaction.

From the smooth integration of AI into our daily lives to the immersive experiences of AR and VR that transport us to new dimensions, CES 2024 is a showcase of the transformative power that technology holds. Let’s unravel the threads of innovation woven by visionary companies, unveiling the tools that will shape our digital landscape in the years to come!

CES 2024 Electrifies Las Vegas with Global Brands and Innovators

From January 9 to January 12, 2024, Las Vegas, NV is hosting CES 2024, a premier tech event proudly backed by the Electronic Frontier Foundation (EFF). This dynamic conference features in-person activities, presenting the latest product launches from global brands and emerging entrepreneurs, complemented by extensive conference programming spanning hundreds of hours. Let’s explore the most incredible innovations and standout highlights unleashed at CES this year. Brace yourself for a journey that not only captures the essence of the present but also sets the stage for incredible advancements destined to shape generations to come!

“AI is one of the most persistent themes at CES 2024”, Katie Collins and Andrew Lanxon, CNET.

Driving into the Future: BMW Introduces AR/AI Technologies at CES 2024

BMW Group is focusing on interior technology at CES 2024, introducing new gaming, video streaming, AR, and AI features. The company is bringing more streaming video content and gaming options to its vehicles, including the ability to use real video game controllers. BMW is showcasing its AR capabilities with XREAL Air 2 AR glasses that provide navigation, hazard warnings, and entertainment content. The automaker is also making progress on developing its own voice assistant using Amazon’s Alexa technology and working on automated valet parking using autonomous driving or teleoperation technology.

Sony’s CES 2024 Exclusives: Mixed-Reality Headset + Futuristic EV

Sony made waves at CES 2024 with three remarkable showcases that left attendees buzzing with anticipation. The first, a cutting-edge mixed-reality headset developed in collaboration with Siemens, promises to redefine immersive experiences. Equally impressive was Sony’s collaboration with Honda, resulting in the debut of the Afeela electric vehicle. Integrating Sony’s renowned entertainment ecosystem, including movies, shows, and games, enhanced by 45 cameras and sensors. And here’s the kicker: control Afeela using a DualSense controller, igniting the thrill of gaming while driving.

Sony Mixed Reality Headset unveiled at CES24

“An interesting aspect of the headset is its compatibility with a distinctive wearable ring controller accessory and a stylus-like pointer tool for each hand. These accessories enhance the user experience by allowing intuitive interaction with virtual 3D objects, gestures, and interfaces.” Firstpost.

Lastly, the announcement of a collaboration with Nintendo to bring the beloved Legend of Zelda franchise to the silver screen added a thrilling dimension to Sony’s line-up, leaving fans eagerly awaiting this epic cinematic adaptation!

Goodbye to Apps? rabbit’s r1 AI Device Takes Center Stage at CES 2024

At CES 2024, AI startup rabbit inc. unveiled the r1, a handheld AI device. The r1, designed in collaboration with teenage engineering, aims to eliminate the need for apps by offering a portable solution for various tasks. Powered by rabbit OS and Large Action Model (LAM), the AI device can perform tasks by simply pressing a button and issuing voice commands. The device features a 2.88-inch touchscreen, a push-to-talk button, and a rotating camera, capable of a 360-degree angle view for tasks like work video calls and scanning surroundings.

CEO Jesse Lyu unveiling rabbit r1

Pre-sales have already begun, priced at $199 with no additional monthly subscription, and shipping is set to commence in late March 2024 for US orders and later in the year for global orders. The r1, rabbit’s innovative AI handheld device unveiled at CES 2024, has quickly become the most talked-about gadget, generating both positive and negative traction in the tech community.

Volkswagen’s Next Frontier: ChatGPT Integration to Become Standard Feature

Volkswagen x ChatGPT

Volkswagen Group announced a thrilling collaboration with Cerence Inc. Inc at CES 2024, revealing their plans to incorporate ChatGPT into some of their globally distributed cars and SUVs. Set to debut on the Volkswagen MEB EV range and the MQB EVO platform-based models, it promises an exhilarating driving experience, allowing users to command infotainment, navigation, and air conditioning through an IDA voice assistant. Volkswagen positions itself to be the first mass-market manufacturer to make ChatGPT a standard feature, set to roll out in many production vehicles starting the second quarter of 2024.

Samsung at CES 2024: ‘AI for All’ Vision to Redefine Connected Living

Samsung’s ‘AI for All’ Vision Unveiled at CES 2024

Samsung Electronics unveiled its ‘AI for All’ vision at CES 2024, outlining a strategy to enhance the connected device experience through artificial intelligence. Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, emphasized AI’s role in making connected technologies nonintrusive and enhancing simplicity and utility. The presentation showcased products like the Samsung Neo QLED 8Ks with built-in AI processors, offering features like automatic content upscaling and AI Motion Enhancer Pro.

Spatial AI, SmartThings, and Samsung’s collaboration with HARMAN International were also spotlighted, showcasing innovations in home and automotive AI. The ‘AI for All’ vision underscores Samsung’s commitment to making AI technology accessible, intuitive, and environmentally responsible.

“Samsung Electronics is joining the growing list of companies doubling down on AI, unveiling a host of new products and services that use AI to “make life easier” at CES (2024).”, Ben Wodecki, AI Business.

From AI Holograms to Gaming Breakthroughs: The Best of CES2024

In addition to the highlighted innovations, CES2024 also showcased some other major breakthroughs that left attendees in awe. Swift Robotics unveiled AI-powered strap-on shoes called ‘Moonwalkers’, enabling wearers to walk faster and more efficiently. Amazon integrated Character.AI to bring lifelike conversational AI companions to devices. L’Oréal introduced a beauty advice chatbot that provides personalized recommendations based on photographs. Holoconnects wowed with an AI-powered hologram, while Baracoda Group presented an AI mirror for mental health. Razer Inc. unveiled the world’s first HD haptics gaming seat ‘Project Esther’.

Baracoda Smart AI Mirror

In the world of wearables, TCL’s RayNeo X2 Lite impressed with real-time translations and AR captions. In contrast, XREAL ‘s Air 2 Ultra stood out as ready for prime time, offering crisp HD in-glass display for gaming and entertainment. XReal understands the utility of AR glasses and focuses on specific purposes, such as gaming while on an airplane. Furthermore, the Air 2 Ultra was hailed as the most comfortable AR glasses, a significant advantage in this space.

“It was quite impressive to be able to view translated captions from a non-English speaker without breaking eye contact. Being able to follow visible augmented reality arrows to a destination when looking up directions on a map felt like you were transported right into a video game.”, Matt Binder, Chance Townsend, Mashable.

TCL RayNeo X2 Lite glasses taking a photo on stage at CES 2024

Samsung Electronics amazed with the world’s first transparent MICROLED screen, and NVIDIA introduced GeForce Super GPUs. LG Electronics also showcased an innovative transparent TV, the LG Signature OLED T. While a see-through TV may not seem practical, LG’s OLED T has a transparent mode when the contrast filter is lifted, blending into the background when not in use. Unlike a concept, LG plans to release this futuristic display later this year.

Samsung teases a transparent TV at CES 2024

“These trends from CES 2024 provide a glimpse into a future where technology is more integrated, personalized, and interactive, permeating every aspect of our lives, from healthcare and entertainment to transportation and beyond.”, Bernard Marr, Forbes.

As the dazzling lights of CES 2024 dim and the echoes of innovation begin to settle, we find ourselves standing over a landscape of promising product reveals. A glimpse into the future has been granted, showcasing an array of technologies that range from the revolutionary to the spectacular. Yet, we are left to ponder: What will stand the test of time, and what is merely a spectacle?

CES 2024, Las Vegas

So, as we leave the captivating world of CES 2024 behind, we eagerly await the next act, where the true revolutionaries emerge from the grand stage of CES. Get ready to be inspired, captivated, and spellbound as these groundbreaking revelations promise to redefine our reality. CES 2024 is not just a spectacle; it’s a glimpse into the extraordinary future that awaits us. Let the journey begin!

While XR Vizion may not have taken center stage at CES 2024, the journey into the future is far from over as we present an array of cutting-edge AI solutions spanning across industries. We invite you to explore the possibilities that extend beyond the confines of the CES spotlight!

XR Vizion believes in shaping tomorrow, not just showcasing it. Curious to dive deeper into the realms of innovation or have questions about our AI solutions? Let’s begin with a simple “Hello.” Reach out to us at, and let’s start a conversation. Whether you seek insights, collaboration opportunities, or a closer look at how XR Vizion is shaping tomorrow, our team is here to engage with you!

Edited by Rufah Kaka

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