XR Couture Partners with Snapchat: Bringing Exciting Perks to the Digital Fashion Community

XR Vizion
2 min readOct 14, 2022
XR Couture’s Snapchat AR Filter Demo

XR Couture has struck a one-of-a-kind partnership with media giant Snapchat, a leading American multimedia messaging application. As a digital fashion platform, XR Couture is best known for creating unique designs that users can flaunt virtually. XR Couture aims to revolutionize contemporary fashion and embrace sustainability to the fullest by leveraging virtual media & technology. As an extension of this very goal, XRC is partnering with Snapchat & with this collaboration in place, the digital fashion community is in for some seriously exciting perks! (Equal parts stylish and devoid of carbon footprints.)

What Does This Partnership Mean for the Digital Fashion Community?

To begin with, the partnership between XRC and Snapchat will be a game changer for the entire digital fashion community. It will allow users to wear their digital collectables in real-time with Snap Lens and AR technology. Now, let’s break it down:

Anybody on Snapchat can play around with the 3D filters and use them. However, this immersive 2D technology experience is still in the beta stage and is accessible only to a select-few pioneer brands. And outstandingly, XRC here is leading the fashion forefront by being the only fashion brand on this list!

To celebrate this mega partnership, XR Couture will soon have some thrilling activities & contests in place. So, don’t forget to tune in to their socials and follow along.

About XR Couture

XR Couture is a leading digital fashion collection platform founded in 2020 by Subham Jain. They enable brands to enter the metaverse and users to purchase limited-edition digital collectables. Their vision is to revolutionize the extant fashion industry by leveraging technology and encouraging sustainability by going fully digital. XRC has also partnered with some stellar digital fashion artists and designers to provide the best possible experience for its users. Also, not just with AR or VR, but XRC’s collectables can be worn in multiple metaverses, games, and digital space — thus making them interoperable.

About Snapchat

Founded in 2011, Snapchat is a well-known American multimedia messaging application that lets users share images or videos (called snaps) which will disappear once the user has seen them or once it hits a timer if imposed by the sender. Not just snaps, but users can create their avatars (called bitmojis) and use them as 3D models while sending videos. Face lenses, geo-filters, streaks, snapcash, snap store, memories, and snap games are its other offerings that keep the users hooked.



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